SM Woman Dare To Denim Caravan

SM Woman Dare To Denim Caravan

Last August 22, 2015, SM Woman Dare To Denim Caravan went to SM City Bacolod, just one of the six (6) SM malls all over the Philippines that were chosen. The Dare to Denim Caravan is a celebration of the success of ordinary women in the fields they chose. It’s a testament that strong, hard working women have a significant place in our society. The caravan likewise celebrates the accomplishments of everyday women of all ages, shapes, and sizes.

SM Woman Dare To Denim Caravan
Dare To Denim Female Influencers

The fashion show featured twelve (12) women from different sectors who were chosen from many candidates and were eventually named the female influencers of their time.

  • Crystal Pauline Reyes — a Taekwando Athlete
  • Maryching Uy-Feria — wife of the Vice Mayor of La Castellana
  • Chole Cuenca Chua — Businesswoman and philanthropist
  • Rolynne Chaves-Ponce — Businesswoman
  • Melania Solano — SM Woman Ambassador
  • Atty. Mercedes Alvarez — Congresswoman, 6th District of Negros
  • Kimi Lu — SM Woman Plus Size Ambassador
  • Atty. Mariedeth Calseña–Mariano — Lawyer
  • Atty. Pinky Mirano-Ocampo — Lawyer and businesswoman
  • Betsy Gazo — Lifestyle writer
  • Jenna Pertgen — Grand Winner, Search for SM Woman Plus Size

SM Woman Dare To Denim Caravan
L-R: Businesswoman Chole Cuenca Chua, Lifestyle writer Betsy Gazo, and Businesswoman Rolynne Chaves-Ponce

SM Woman Dare To Denim Caravan
L-R: SM Woman Ambassador Melania Solano, SM Woman Plus Size Ambassador Kimi Lu, and Lawyer Mariedeth Calseña–Mariano

SM Woman Dare To Denim Caravan
L-R: Taekwondo Athlete Crystal Pauline Reyes, Grand Winner of the Search for SM Woman Plus Size Jenna Pertgen, and Maryching Uy-Feria

SM Woman Dare To Denim Caravan
L-R: Lawyer and businesswoman Pinky Mirano-Ocampo, Lawyer and politician Mercedes Alvarez, SM Woman Marketing Head Meryll Yan, and Host Dani Dingcong

SM gave them a makeover and they wore denim pieces from the SM Department Store lines. The show also gave some fashion tips for plus-size women. Furthermore, four (4) random female shoppers were given surprise makeovers.

SM Woman Dare To Denim Caravan
L-R: Pam La-O, Lalaine Reinoso, Raina Perez, and Rica Marian Calsena

Denim indeed has a unique ability to make any woman of any age, color, shape, size, and walk of life look and feel both comfortable and powerful. With its widest range of brands, styles, sizes, and trends, SM Woman has it all for denim.

SM Woman Dare To Denim Caravan
SM Woman Plus Size Ambassador Kimi Lu (leftmost) and SM Woman Plus Size Marketing Officer Malu Fernandez (second from right) giving tips on how to show off that vavavoom curves in plus size women

Having said that, you may want to take part in the ongoing Denim Caravan. They were at SM Cebu Northwing Atrium last August 07 to 8 and SM Bacolod Main Atrium last Aug 21 to 22. They’ll be at SM Sta. Rosa Activity Grounds on Sept 04 to 05; SM Clark Event Center on Sept 11 to 12; and SM Lanang on October 02 to 03.

SM Woman Dare To Denim Caravan

Follow the SM Woman Facebook page at to know the latest updates about the SM Woman Dare To Denim Caravan.


DHADHA GARCIA is a lifestyle blogger from Bacolod City, PH. A mom of one, an entrepreneur, and a shutterbug, she is happy, busy, and always on the lookout for exciting projects to work on.




  1. Rowena Wendy Lei

    August 31, 2015 at 2:34 pm

    Wow, love that they have women of all shapes and sizes! :D

  2. MrsMartinez

    August 31, 2015 at 3:02 pm

    I love it when brands tap regular people to model their clothes.


  3. Mitchteryosa

    August 31, 2015 at 5:24 pm

    Denim is so in today at dahil dyan mahal pa syang bilhin. Haha! Pero gustong gusto ko nyan!

  4. Kath Rivera

    September 4, 2015 at 11:42 pm

    I love that SM have this Denim line. I’m also into denim these days. Tempted to buy after seeing this photos.

  5. Mhisha Cuyson

    September 5, 2015 at 9:16 am

    Denim to denim is really in these days. Although I don’t really think I can pull this off. :)

  6. Ava

    September 6, 2015 at 12:19 am

    I love this campaign, because it makes every girl feel great! Denim is definitely for everyone!

  7. Kumiko Mae - LovingSunshine

    September 6, 2015 at 11:20 am

    Love how they showcased different body types for this show! I really love an all-denim ensemble! I think it suits anyone.

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